The program of the competition aimed for the temporary, free standing information pavilion for the 2012 Games at the Trafalgar Square, one of London’s busiest and most emblematic places. The main idea comes from the notion of ribbon, which was a symbol of reward and honor during the ancient Olympic games. The main idea is to transform the ribbon into the screen, with multiple projection possibilities. The big scale ribbon would be wrapped around the Nelson’s column, and thus become a giant 360° screen.
The other part of the pavilion comprises a lightweight extended layer, which would make an extension of the pedestal of the National Gallery 16ft to the south. The framework gets deformed upwards wherever it touches monuments, railings, pedestals etc. in order to give everyone a possibility to wander around.